RTHK Radio 4 Chinese Classical Music from Hong Kong China
Hong Kong » China | World Music | rthk.org.hk/channel/radio4/
The world is changing and a lot of radio stations and joining up with larger media groups to provide more service to their audiences. In China, RTHK is one such larger media group. They’ve been providing a place to operate for stations like RTHK Channel 4 Chinese Classical for quite some time. The process allows RTHK Channel 4 Chinese Classical to use the internet and radio broadcast frequencies as a sort of two-pronged entrance point to the markets. It means that more people will hear the brand of classical and traditional music played by Channel 4 on the radio and it means that the potential for a consumer base’s expansion considerably changes. The partnership between RTHK and Channel 4 is a complex one, but it isn’t at all unique in the grand scheme of things.
RTHK holds to its mission statement of wanting to be the leading public broadcasting company. In order to do this, RTHK has established the necessity of expanding in to new media markets and clearing the path for media ventures that may be less conventional. This means taking some risks and the people at RTHK are no strangers to taking risks. In the case of their radio stations, this meant opening the airwaves up online and on conventional radio frequencies to double the ways people could listen to radio programming. In the case of RTHK Channel 4 Chinese Classical, this meant exposing an audience that was somewhat older and more refined to check out the internet and to examine the possibilities. Podcasts were also made available, further continuing the hold of RTHK on the markets for this radio station and others.
RTHK Channel 4 Chinese Classical offers listeners a wide array of music and entertainment geared towards lovers of classical and traditional music. Traditional Chinese music is included with classical composers from France, Italy, Germany, and around the world. This type of programming has given listeners a lot of relaxation and a lot of entertainment, which makes RTHK Channel 4 Chinese Classical a very important investment for the companies at the top and a very compelling radio station for listeners around the world.
RTHK holds to its mission statement of wanting to be the leading public broadcasting company. In order to do this, RTHK has established the necessity of expanding in to new media markets and clearing the path for media ventures that may be less conventional. This means taking some risks and the people at RTHK are no strangers to taking risks. In the case of their radio stations, this meant opening the airwaves up online and on conventional radio frequencies to double the ways people could listen to radio programming. In the case of RTHK Channel 4 Chinese Classical, this meant exposing an audience that was somewhat older and more refined to check out the internet and to examine the possibilities. Podcasts were also made available, further continuing the hold of RTHK on the markets for this radio station and others.
RTHK Channel 4 Chinese Classical offers listeners a wide array of music and entertainment geared towards lovers of classical and traditional music. Traditional Chinese music is included with classical composers from France, Italy, Germany, and around the world. This type of programming has given listeners a lot of relaxation and a lot of entertainment, which makes RTHK Channel 4 Chinese Classical a very important investment for the companies at the top and a very compelling radio station for listeners around the world.
2438 Views
Rating
Rating